Image is Everything
Image is Everything
Welcome!
I see, what you mean.
Attention spans are decreasing, marketing channels are more numerous and noisier than ever before. So how do you ‘cut through’, get noticed and make the sale?
The secret lies in trust. A trustworthy message will quickly set you head and shoulders above the competition. Outside of personal contact, quality imagery and videos are the fastest path to trust.
I am Michael Cranfield - Image Acquisition Specialist. Welcome to my site. Take a look around. I'm eager to help you present your best!
Images with real cut through
Images with real cut through
Where do you start?
If you are like most people, you will have images everywhere. Different sized, shaped and coloured images strewn across your mobile, tablet, computers and portable hard-drives. Sheer and utter madness!
Start over. I'll work with you in a strategic way to develop a look and feel that reflects your purpose and brand positioning. From there we'll make a plan to shoot the photos and videos that will represent you in the best possible way.
When we're finished you'll have a clean palette of high quality image and video assets that you will be delighted with. We’ll keep you engaged and informed all along the way. You’ll receive all of this, purpose built for your audience, at a price you can afford.
Your web developers, designers, marketers, and public relations people will have an abundant supply of well thought out images and video to select from. In turn, this empowers them to build a compelling message that gives you the best chance of getting predictable results with your marketing.
In marketing, facts tell but stories tell. We'll help you with the images and video to create a story worth buying. The services shown in the diagram below are designed to do this in an efficient and professional way.
Photography
Photography
Stock images make you look like a cheap clone
What's the first thing your prospective customer does when they're in research phase?
They are online looking at you and your competitors. It is sobering to consider the first impression they get of you. Will that first impression look real, authentic? Will it be compelling enough for them to pick up the phone?
You want that crucial first impression to foster trust by eliminating doubt. Like it or not, you're always communicating something. I’ll help you make sure that you are communicating your brand values. Whether that’s professionalism, expertise, experience, excitement, vigour, let me do the heavy lifting for you. Check out some of my work.
Videography
Videography
Video is now the dominant marketing medium
If you're not making videos and publishing them to your social channels and marketing silos, you're behind the curve.
Professional videos can deliver your message to a variety of audiences. They can be advertorial or instructional, or showcase your expertise and authority in your niche. The days of the ten minute corporate video are well behind us. Think about producing ten one minute videos instead. A portfolio of quality short videos can be leveraged significantly with web and email marketing.
I use a unique and programmed approach designed to help you save money, but still get that exceptional "ad agency style" results. Here is some of my video work:
Case Studies
Case Studies
“Michael documented our busy shoot so I didn’t need to think about it. I was very happy with the result.”
“Michael’s photography has brought our image to a professional standard and helped us get a great website together.”
“Michael is more than our resident photographer. He is part of our ever growing team.”